The ongoing cost-of-living crisis is affecting people who want to raise funds for a charity or good cause, new research suggests. One in four people surveyed said they wanted to raise funds, but are hesitant to do so, with many not wanting to ask people for money or struggling financially themselves.
JustGiving said its survey of more than 2,000 adults indicated that the cost-of-living crisis was now a “key factor” in fundraising decisions. Self-doubt and general misconceptions around fundraising were also mentioned, such as worries about completing an activity.
The most common fundraising challenges taken on by people are running, walking and swimming, followed by climbing, football, lotteries and raffles, said the report. Pascale Harvie, president and general manager at JustGiving, said: “The generosity of the British public and their want to help others, even when they themselves may be struggling financially, never fails to amaze me.
“Our insight shows that 24% of people would like to fundraise, but many are unsure how to go about it, or believe they need to take on an extreme activity to raise funds, which is not the case. To help ensure charities don’t miss out, we’re launching a support network where some of our current fundraisers will share tips and answer questions that aspiring fundraisers may have.”
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