The cost of living is biting, and it's not just in real life. It's in the soaps too - just look at the prices of Roy's Rolls on Coronation Street these days.
But as of Friday's (May 26) episode of the ITV programme, a whole stack of Corrie viewers has come over all Martin Lewis. They have seen a way to save pounds for those living on the cobbles.
And, perhaps unsurprisingly, many of them have taken to social media to say so. Unlike some of the Money Saving Expert's ideas, this one is very straightforward, and won't take much effort at all.
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It all started when Craig Tinker (Colson Smith) stopped off to grab a hot drink on the street.
Craig @cb_038 was the first to notice, tweeting: "Pc Tinker buying food & drink from the cafe when he only lives a few seconds away #Corrie."
Frank Bough @clatworthy1973 was on a similar train of thought, adding: "I always buy coffee in a cafe that's two feet from my own house. #corrie."
Then Evelyn Plummer (Maureen Lipman) walked into Roy's Rolls and said: "I'll have a tea to go. Strong please." And with that, Craig @cb_038 was back, adding: "Can't Evelyn make a cup of tea at home? She only lives a few yards away, how ridiculous #Corrie"
StuartYoung @StuartYoung002 makes a declaration we can all get behind, tweeting: "Residents of #Corrie could save a fortune if only they'd make their own tea/coffee."
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