A sustainable fashion brand is working with Campaign for Wool and Prince Charles to raise awareness of the vital part sheep play in our environment.
Cornwall-based Celtic & Co has joined forces with Campaign for Wool to promote a new film, Why Wool Matters, which confirms wool as one of nature’s best-performing ecological fibres – with a ringing endorsement from the Prince of Wales, who is patron for the campaign.
Celtic & Co co-founder and Campaign for Wool council member Nick Whitworth said: “Our aim is for the film to be watched by one million people worldwide. Wool is completely natural, biodegradable and renewable, and some people have forgotten the importance and benefits of it.
“This film highlights key environmental issues contributing to the climate crisis, such as the overuse of plastic and synthetic materials which need industrial processing to be recycled and end up in landfill without biodegrading.
“It also promotes the benefits of regenerative farming and biodiversity, as well as proving wool is one of the most environmentally-friendly fibres you can choose for your clothing – something we at Celtic & Co are excited to be involved in.”
Campaign for Wool is a not-for-profit organisation promoting the natural benefits and biodegradability of wool. It was instigated by the Prince of Wales and launched in 2010.
The campaign has staged more than 250 events in 17 countries worldwide and is supported by more than 1,000 brands and consumers.
In the film, Prince Charles speaks about the importance of educating the next generation of makers and consumers about the global benefits of using natural and sustainable resources, including wool.
