The company behind a muscle therapy and recovery brand backed by Anthony Joshua has entered liquidation.
Pulseroll has gone into creditors' voluntary liquidation according to a notice filed with The Gazette.
Craig Johns and Jason Elliot of Cowgills have been appointed to oversee the process.
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Pulseroll's website is still online and BusinessLive has asked what the company's liquidation could mean for the brand.
Manchester-based Pulseroll's customers have included the likes of Sale Sharks, Burnley FC, Salford City FC as well as British Rowing and Leicester City FC.
Two-time former heavyweight champion of the world Anthony Joshua invested in the company in 2021 and it was also announced he was joining its board of directors in an advisory capacity.
At the time, he said: "Joining the Pulseroll family as an investor and ambassador is just the start. I am looking forward to helping with the development of the next generation of recovery technologies.
"I’m always using the products even when I’m not training, so I know first-hand how they help me, day to day.
"Of course, your muscles and body get pretty tired preparing for the next fight. I’m a firm believer that recovery is key to maintaining performance.
"I use all the products regularly, but I don’t go anywhere without my mini gun, which is so easy to carry around and use wherever, whenever."
Speaking to BusinessLive at the start of 2023, Mr McCabe said the company was holding investment talks with an England football star.
The interview came after Pulseroll made two of its employees redundant in the weeks running up to Christmas. It has not been confirmed how many jobs could be impacted by the liquidation move.
At the time, the CEO said the move was not a "knee jerk reaction" and one that he had thought "long and hard about".
Mr McCabe added that Pulseroll's turnover increased from £2m to £2.35m in the 12 months to August 2022.
He said: "We're in several investment talks at the moment and we're in an incredibly exciting position.
"We performed very well last year in what was a very challenging environment."
In an depth interview with BusinessLive in May 2022, Mr McCabe revealed his 'eureka' moment when he realised Pulseroll could have a future, how he managed to persuade Anthony Joshua to invest in the company and his future plans.
Mr McCabe declined to comment when contacted by BusinessLive.
Mr Joshua and Cowgills were also contacted for a comment.
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