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Sports Illustrated
Sports Illustrated
Sport
Daniel Chavkin

Colorado’s Deion Sanders Applies for Two More Trademarks on Catchphrases

Amid Colorado’s fast start to the season, Buffaloes coach Deion Sanders took the opportunity to seek trademarks for some of his preferred catchphrases. In total, Sanders filed trademarks for nine different catchphrases over the course of a week.

However, Sanders is not done trying to make money off his catchphrases. 

According to TMZ, the Buffaloes head coach has filed trademarks for two more of his signature sayings: “Bull Junk” and “Give Me My Theme Music.”

Sanders uses “Bull Junk” as his version of “BS,” while the head coach says “Give me my theme music” to signal for the music in the locker room to start playing. That now brings Sanders’s filed trademarks to 11, a list headlined by the phrases “IT’S PERSONAL,” “WE KEEP RECEIPTS” and “AIN’T NOBODY CARE.”

If the trademarks pass, Sanders will add these two catchphrases to the rest and likely use them to sell clothing items and merchandise, as he’s done throughout his career. 

Colorado travels to Arizona State to play the Sun Devils on Saturday, looking to improve to 4–2 on the year.

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