Golf and advocacy take center stage at the Cologuard Classic, an annual event that has become a significant platform for the colon cancer community. The tournament, now in its seventh year, is sponsored by Exact Sciences and is set to kick off in Tucson at the La Paloma Country Club this weekend. The new venue offers more space and accommodations, allowing for a larger onsite presence of guests and advocates.
The Cologuard Classic was initiated in 2018 by PGA Tour Champions player Jerry Kelly, who has a personal connection to the cause. The event aims to raise awareness about the importance of early detection in colorectal cancer, with a focus on encouraging adults to undergo screening. Kelly's own experiences, including his wife's battles with cancer and the loss of a close friend to colon cancer, have fueled his dedication to the cause.
The tournament has garnered significant attention and support, with Exact Sciences stepping in as the title sponsor after a fortuitous meeting between Kelly and the company's CEO. The partnership has not only raised awareness about the non-invasive Cologuard screening test but has also highlighted the impact of early detection on survival rates.
Each year, the Cologuard Classic brings together survivors, caregivers, patients, and advocacy groups to share their stories and support one another. Players in the tournament wear blue ribbons with the names of colon cancer patients, further emphasizing the event's mission. New initiatives, such as the sponsor a survivor program and grants for advocacy groups, have been introduced to enhance support for those affected by colorectal cancer.
In addition to the advocacy efforts, the tournament features top golfers like Stewart Cink and Padraig Harrington, who will be making their debuts this year. The event serves as a reminder of the importance of proactive screening and early intervention in combating colon cancer, amidst the backdrop of a professional golf landscape increasingly focused on financial gains.
