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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Blake Schuster

College football teams turned cheap beer prices into a meme and somehow BYU won

It is, admittedly, a weird time in the college football calendar.

We’re deep in the middle of nothingness, awaiting August’s start of training camp. But in the modern era it’s not like these teams can afford to just go dark. No days off, and all. So when one of those parasitic aggregator accounts on Twitter posted that Tulane had the cheapest beer prices in college football, the Green Wave decided to join in on the joke while making one more push for fans to buy season tickets.

It also gave berth to a perfect meme format on an otherwise dull Friday in sports as schools squabbled with each other. And like many college squabbles, this one starts with alcohol and spirals out of control from there.

I will say, a $2 Natty Light in college is not bad at all. You have to remember these college kids (mostly) have no taste so they might as well be buying from the expensive/non-cooler section of their local alcohol store before you begin judging.

The Rajun’ Cajuns also went above and beyond Tulane by actually, ya know, listing out their beer price. That’s just Journalism 101. Show, don’t tell.

But the graphic’s format quickly departed the state of Louisiana and went national with tremendous results.

Some schools really understood the assignment.

 

Some missed the goalposts entirely.

And some got weird with it.

Then BYU entered the conversation and won the whole thing with a little bit of old fashioned self-deprecating humor.

Yeah, the Cougars ended this one. In the meantime, if all the other schools involved want to have a low-priced-beer-off, we will happily stand on the sidelines shouting “let them fight”.

Only 63 days left until kickoff!

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