Iceland has reduced prices on a selection of everyday essential items at Iceland.co.uk with items like milk, bread and butter on sale for just 1p each. Items will see their prices cut from Saturday, June 18 until Friday, June 24.
This isn’t the first time Iceland has launched an offer like this, the supermarket dropped the prices of its vegetables to 1p last Christmas and Easter, which proved incredibly popular with Iceland shoppers seeing the discount redeemed by nearly 10,000 shoppers over Easter.
The deal will allow customers to save up to 99p per product, if a £1 product is selected on the offer. Customers can choose up to three products, which will be discounted to just 3p when they checkout online.
Richard Walker, Managing Director at Iceland, said: “We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend.
“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis. We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”
Iceland offers shoppers free next delivery when they spend £40 online, as well as an additional option to choose for their groceries to be delivered the same day when they’re needed the most.
Bonus Card holders can also use their cards online to unlock further exclusive product prices. Shoppers that aren’t currently signed up to Iceland’s loyalty scheme can sign up via its app, which is available to download on iOS and Android devices.
