Coca-Cola has announced the launch of Coca-Cola Zero Sugar Zero Caffeine, a take on the Coca-Cola Zero Sugar taste. To support the launch, Coca-Cola presents a new campaign, which celebrates the post-work feeling, when you finally get to relax.
Louise Maugest, Marketing Director at Coca-Cola Great Britain said: “Through our new campaign, we wanted to show Coca-Cola fans that ordinary gestures, such as closing the laptop or kicking off your shoes after a long day, are in fact, real-life moments of magic. Micro-celebrations which act as a signal to start enjoying the evening ahead of you. We know how busy our consumer’s lives are, and time is precious, which is why we believe it’s never too late for a bit of joy.”
The campaign will launch with ‘That Moment When’ the world’s first Insta Musical. Designed to shine a (spot)light on the extra that hides in our ordinary: all the little things we do that make the end of the day worthwhile, all the little habits that deserve to be sung about.
Set within the four walls of a home, ‘That Moment When’ takes classic Broadway musical cues of choreography, catchy tunes, and a glamourous cast, and delivers them via four epic songs, straight into your living room, each one each celebrating what a good night post work and life looks like to many of us.
Guillaume Roukhomovsky, Senior Creative, 72andSunny Amsterdam said: “Musicals are sacred, but there is no textbook when it comes to making an Insta Musical. We just knew we had to land somewhere between the classic musical everyone loves and social media uncharted world, and not knowing exactly where that might be, nor how to get there, this was the thrilling feeling that pushed us to create something truly new, and unseen.”
That Moment When, the Insta Musical will be available to view via Coca Cola social channels.
