The £365m Co-op Live arena, which is being built by Manchester City's Etihad Stadium, has made nine new hires.
They have joined from the likes of Manchester United, AO Arena and Liverpool John Lennon Airport as well as Ticketmaster, Electricity North West and Arsenal.
Co-op Live will have a capacity of 23,500 and is expected to open in December 2023.
READ MORE: Co-op Live opens bookings as £365m arena prepares to reveal first wave of events
The project is being led by Oak View Group and Manchester City's owner while pop star Harry Styles is also an investor.
Among the new starters is Dave Hough who has joined as programming manager from AO Arena.
He will work under Katie Musham who has been promoted from head of partnerships to director of strategic programming.
In the marketing team, Ben Tipple has joined as head of digital and social, having previously worked at Blackstar and Ticketmaster.
Holly Watson, who has held roles at Virtuoso and Ticketmaster, has been hired as head of marketing and events, while Nabilah Islam has joined as a marketing content assistant.
Gill Garvey has left her role at Liverpool John Lennon Airport to become Co-op Live's finance director and Sarah Williams has become senior partnership activation manager, having joined from Arsenal FC.
Frankie White, previously of Manchester United, has been hired as premium membership sales executive and Emma Bingham has joined as head of HR from Electricity North West.