A multi-million pound masterplan to radically transform North Shields could be signed off next week.
The ambitious plans would see a new town square developed, with the ferry landing moved and plush new family homes built.
The Co-op, on Bedford Street, could be among the units demolished to make way for a new transport interchange.
Better links to the Fish Quay would also be created under plans North Tyneside Council say would create a "smaller, more vibrant and connected town centre".
At least £10m of public money has been earmarked for the plans, which have been met with a mixed response from the public.
While many locals were in support, almost a quarter of those consulted objected to each part of the plan.
Despite that, a report due to go before the council's cabinet next week states that, among all respondents, "there was a general agreement that North Shields needs some revitalisation".
The cabinet will be asked to rubber-stamp the plans when it meets on Monday.
Coun Bruce Pickard, deputy Mayor and cabinet member for economic development, said: “We’re an ambitious council and we intend to transform North Shields into somewhere people want to live, work and visit.
“This is a really exciting time for the whole of North Tyneside and we have already achieved a great deal in recent times in North Shields and the Fish Quay and the next step is to press ahead with the bold proposals contained within the masterplan."
The masterplan has been tweaked since it initially came to light last year, largely down to the Co-op's decision to quit the town centre.
That store will close later this year, with the authority aiming to purchase and demolish the unit to help make way for the interchange.
Initial plans to demolish a small number of buildings in Railway Terrace for the new town square are no longer included.
However the Co-op's decision to close could actually save the council time - and money.
"This new approach would avoid the need for significant property acquisition and relocation costs for existing businesses as well as negating the need for a Compulsory Purchase Order," states the council report.
"It would also remove cost and risk associated with the demolition of the properties around Railway Terrace, Nile Street and Bedford Street which are located above the Metro tunnel and would also enable the developments to be brought forward sooner saving circa 18 months in delivery time.
"As such this approach will deliver the same outcomes for the town centre but at significantly less cost to public purse in in a shorter timescale than previously proposed."
Previously, transport bosses have said moving the ferry landing along to the Fish Quay had "enormous potential" in securing extra passengers.
