The Co-op has been accused of 'taking the pi**' out of shoppers with the price of toilet roll.
One customer was so outraged by the cost of a nine-roll pack Cushelle costing £9.25 that she shared it to a money-saving Facebook group. "How on earth is this justified?! Surely no one is paying this price?" she said.
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The woman was inundated with comments from shoppers who felt the same, with many saying they've seen the price of loo roll shooting up elsewhere. "I know you need a good toilet paper, but to buy this they must have more money than sense," said one.
"That's just a ridiculous price," and "that's daylight robbery for 9 rolls" said others, while others added: "Unbelievable taking the pi**" and "I’d rather wipe my a*** on a crispy autumn leaf."
Many of the shoppers gave recommendations for where they manage to buy it cheaper - with the majority saying you'll always save money on own brand rather than branded products.
"I really do recommend Sainsbury's own brand. 8 rolls last 3 of us about 2 weeks, £5 for 8," said one. "Asda own brands just got thumbs up by me and price very good," said another.
Some shoppers said they bulk buy from the likes of Amazon, eBay and Costco to save even more, with other recommendations including Farmfoods, Lidl, Aldi, Home Bargains, Poundstretcher, Tesco, Waitrose Essentials and B&M.
A Co-op spokesperson said: “We provide a range of products in our stores to offer value for money to shoppers, and nine rolls of toilet paper can be purchased from £4.95.
"Pricing is impacted by a number of factors and the cost of household favourite brands can be dependent upon the volume of those goods we sell and also reflect the higher operating costs from longer opening hours, higher rents and delivery costs in running city centre stores or petrol forecourts.”
The retailer says its nine-pack of Andrex is currently on offer at £4.95, its own brand of loo rolls sells at £5.50 for nine and from this Wednesday, the Cushelle premium nine-roll pack will be priced at £6.45.
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