New data from one of the world's leading holiday rental websites has revealed a Co Antrim town as one of the 'top trending' destinations in the UK for summer 2023.
HomeToGo released its 2023 Spring/Summer Travel Trends revealing which destinations are heating up and how travellers are planning to cure their wanderlust in the high season.
Based on an analysis of global HomeToGo traveller search patterns, the study shows the key trends and developments for the upcoming spring and summer seasons.
Read more: Four NI towns named in top 10 'most welcoming' places in the UK
Ballycastle has been named as one of the 'Top 10 Trending Towns & Cities' in the UK for domestic trips this year and is the only Northern Irish location to feature on the list.
Landing in seventh place with a year-on-year search increase of +46%, the seaside town is set to star as one of summer 2023's top spots.
The full UK destinations list:
- Dunoon, Scotland (+186% search increase)
- Aberdeen, Scotland (+88%)
- New Quay, Wales (+80%)
- Fort William, Scotland (+74%)
- Eyemouth, Scotland (+57%)
- Lyme Regis, England (+48%)
- Ballycastle, Northern Ireland (+46%)
- Sidmouth, England (+45%)
- Pwllheli, Wales (+39%)
- Ayr, Scotland (+34%)
Caroline Burns, HomeToGo Director of PR, said: “In 2023, the international demand kickstarted last summer continues to soar, with newly sparked interest from travellers to seek out fresh experiences and explore destinations in lesser-known parts of the world.
"Travellers are being more flexible with their dates for spring and summer ‘23, scouting out more month-long stays, and planning trips in the off-season. We’re also seeing holidaymakers taking inspiration from their favourite movies and TV shows, and looking to turn their on-screen dreams into a travel reality.
"After last year’s rush to get out and go abroad, it’s incredible to see this enthusiasm for international travel continue with more emphasis on planning adventures overseas and trailblazing unique experiences!"
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