Ayr United have unveiled their own club tartan as part of a deal to create brand new scarves.
The bespoke item - made from lambswool - is based on the famous black and white colours of the Honest Men.
A striking tartan which bears United's club crest is now on sale at the Somerset shop.
It follows a partnership agreement with Lanarkshire-based Touchdown Tartans to create the new item.
The firm, who have worked on tartans with the likes of the Detroit Lions, have now added United to their stable.
Ayr commercial boss, Martin Tocker, told the Ayrshire Post: "We're delighted to team up with Touchdown Tartans, who are helping us to bring a bespoke product to our shelves that I'm sure will prove a winner.
"The folks there approached us with the idea of producing our very own Ayr United tartan and it seemed a no brainer to proceed.
"The lambswool scarves are a real touch of quality and the perfect addition to any Ayr fan's wardrobe.
"We pride ourselves on being able to offer a wide range of goods within our Club Shop, and we feel this will fill another gap in the market.
"These are already proving a popular item within the store and I'm sure that will continue in the run-up to Christmas."
The United tartan scarves are on sale now, priced £36.99.
For more on Touchdown Tartans visit http://touchdowntartans.com/
