The Christmas advert season is beginning as retailers seek to win consumers' hearts and cash after a tough year on the high street.
Currys PC World and Argos are both launching their festive campaigns as November marks the build up to the festive season.
Argos is relying on a mischievous impish creature who is foiled in its quest to cause chaos around the house by one of the retailer's Fast Track delivery drivers.
The ad airs for the first time tonight during Coronation Street on ITV and Gogglebox on Channel 4 from 9pm.
Currys PC World is also hitting screens ahead of the pack with its festive offering showing the potential of modern-day technology to upgrade Christmas.
It shows carol singers using Microsoft Surface Pro tablets in place of hymn books and a woman using Google Home Hub to play Christmas tunes to her house guest.
Retailers will be hoping that consumers shake off their pre-Brexit dip in confidence and start spending soon after a torrid year on the high street.
Waitrose has reported sales of mince pies, advent calendars and stollen are already starting to rise, while John Lewis said gift food sales were up 14 per cent last week.
Marks & Spencer also said consumers were embracing Christmas already after the long summer, with festive food orders up 13 per cent on the year, higher than ever before at this stage in the season.
Sales of mince pies are up 35 per cent on last year, and the retailer said it has had to treble the order for yule logs as customers stocked up early.
An M&S spokeswoman said: "Thanks to the unusually long British summer we all enjoyed, customers have been embracing the festive season and enjoying an early taste of Christmas.
"Christmas essentials such as mince pies are flying off shelves, and people are putting their orders in for the big day earlier than ever before."
