Chris Paul Interview: How To Lead, Build A Brand And His Future

MINNEAPOLIS, MN – APRIL 23: Chris Paul #3 of the Houston Rockets celebrates during the third quarter of Game Four of Round One of the 2018 NBA Playoffs against the Minnesota Timberwolves on April 23, 2018 at the Target Center in Minneapolis, Minnesota. The Rockets defeated the Timberwolves 119-100. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Hannah Foslien/Getty Images)

On the current episode of the YES Network’s Forbes SportsMoney show, Houston Rockets superstar guard Chris Paul talks about how working in his grandfather’s gas station and chatting with mentors like Bob Iger, Walt Disney’s CEO, helped prepare him for the NBA and building his business off the court.

Here’s the thing: Despite a quarter billion dollar in earnings, Paul is still an undervalued brand in my view. My partner Bob Lorenz and I discuss what an NBA title could do for Paul–and his interest in owning an NBA team once his playing days are over.