Chloe Sims has debuted a brand-new look - and her fans have insisted that it's the best she has ever looked.
The 40-year-old TOWIE star, unveiled her shorter and bouncier hairstyle while attending Molly-Mae Hague's Pretty Little Thing fashion show in London this week.
The reality TV bombshell looked stunning as she sat in the front row alongside her sisters Demi and Frankie but eagle-eyed admirers couldn't keep their eyes of Chloe.
Chloe arrived to the exciting London Fashion Week event in an eye-catching ensemble which saw her sport a fitted blazer dress and some sky-high heels.
The Essex native documented her evening out on Instagram as fans flocked to gush over her new shorter blonde locks - with some fans even comparing her to Hollywood icon Marilyn Monroe.
Fellow TOWIE star Amber Dowding swooned: "Chlo your hair like this best I’ve seen it."
"Chloe you look insane," gushed TOWIE star Danielle Armstrong.
"Honestly, you look like Marilyn Monroe here! So beautiful," another fan echoed.
Meanwhile, a fourth shared: "Ugh the Hollywood glamour is everything. Marilyn Monroe vibes."
Chloe, who has been embracing her natural beauty by having her fillers dissolved, looked incredible at the fashion show.
Last year, Chloe underwent a dramatic make-under to explore her real looks after years of tweakments, from Botox and lip fillers to two boob jobs, a double Brazilian butt lift and fake veneers on her teeth.
Chloe has continuously denied facial surgery, including a nose job and chin implants, claiming her changing face is solely down to fillers.
And now she has joined a growing movement of young reality stars who are turning their back on the fake Barbie look and instead choosing to embrace their natural beauty.
Chloe, along with Molly-Mae Hague, chose to dissolve her fillers so she can come to terms with the way she's meant to look.
Last year, the mum-of-one revealed a before and after snap following the procedure to have her fillers removed.
As well as expressing her pleasure at going more natural, she also told fans that it was important to be transparent about
"So I decided to remove my fillers. The first photo is before, the second is without filler and the third is my more natural look..." she told her followers.
"I'm really happy that I've toned it all down and as you know I think it's important, to be honest with things like this. It's my personal choice and that makes me feel confident."
The TOWIE star has joined a growing list of celebrities that have decided to ditch their enhanced features by opting for more subtle and natural treatments.