Chloé's manifesto to positively impact people and the planet covers perfumery, with its vegan compositions based on jasmines and roses.
Composed by Caroline Dumur, the new Nomade Eau de Parfum Naturelle is a gourmand jasmine that invites exploring new territories and cultures while engaging with others and creating connections, to grow ever more confident and accomplished.
Chloé is committed to environmental management and sustainable development. The responsible sourcing has the maison working with two suppliers of Jasminum grandiflorum in Egypt for 100% pure and natural extracts.
Obtained from the sustainably-harvested flowers, jasmine absolute serves as Nomade's sensuous top note. Dumur designed the fragrance with a refreshing burst of bergamot, the smoothness of a date accord, as vanilla and sandalwood weave a warm base.
Under the responsible luxury concept, the 100% natural-origin fragrance is coupled with lower-impact packaging.
Recycled materials make up 15% of the glass bottle and 40% of the cardboard box. Moreover, this cardboard is FSC-certified, which denotes that wood is procured according to procedures that guarantee sustainable forest management.
The bottle's ochre tones evoke sand, raw minerals, and the sun at its peak while the braid tied around its neck represents the bonds established through travel and ongoing encounters. This symbolic motif is also engraved in the glass.
Besides the gourmand jasmine, Chloé previously introduced a modern woody rose by Michel Almairac, who mixed notes of roses grown on an organic farm in Bulgaria with essences of citron and neroli produced on sustainable plantations in Morocco and Italy.
The ethically-sourced and other ingredients are blended with naturally-derived alcohol and water to achieve the vegan Chloé Eau de Parfum Naturelle, whose bottle and ribbon are made from 25% and 100% of recycled materials.
