A huge fire has broken out at the five star Chiltern Firehouse hotel in Marylebone.
Around a hundred people were evacuated from the celebrity haunt as firefighters work to put out the blaze, which ripped through the ground floor up to the roof.
Footage from the scene showed flames engulfing the historic building’s roof and a huge plume of smoke drifting into the sky.
Around 125 firefighters and 25 fire engines were called to the incident shortly before 3pm and remain on the scene.
Netflix was due to host their BAFTA after party at the Chiltern Firehouse on Sunday night.
As of 10.30pm on Friday, the fire was still going on.
The Chiltern Firehouse is a luxury five-star hotel featuring 26 suites and an award-winning restaurant.
Located on Chiltern Street, it occupies a historic Victorian fire station, originally built in 1889 as the Chiltern Street Fire Station.
The hotel is a celebrity hotspot and has been visited by A-listers including Brad Pitt, Tom Cruise, Jennifer Lawrence, Lady Gaga and Johnny Depp.
The blaze broke out just hours before Valentine's Day dinner service.
A plant room on the roof level is also alight. The cause of the fire is not known at this stage, say the London Fire Brigade.
London Fire Brigade said: ‘Twenty fire engines and around 125 firefighters have been called to a fire at a hotel on Chiltern Street in Marylebone.
“Around one hundred people have evacuated the building before the Brigade arrived.
“The Brigade's 999 Control officers were first called at 1452 and deployed fire crews from Euston, Soho, Paddington, Soho, West Hampstead, Kensington, Chelsea and surrounding fire stations and are still at the scene.
“The cause of the fire is not known at this stage.”
The Metropolitan Police also said they have also been called to the scene and are assisting with road closures in the area.
An employee in a shop on Chiltern Street, where the property is located, told Metro: "The roof is fully on fire.
"It is really f****d. It is not under control any more and everyone is evacuating."
Owned by hotelier André Balazs, who also owns the famous Chateau Marmont in LA, the Chiltern Firehouse is an exclusive social hub. There is also a private entrance for VIPs.
Mr Balazs said in a statement: “Earlier this evening, a fire broke out at Chiltern Firehouse. We are grateful to confirm that no one was hurt, and our guests and staff safely evacuated. The fire has now been fully contained.
“It is with heartfelt gratitude and appreciation that we watched a remarkable 140 fire fighters from over 20 stations rapidly descend on what they told me was a hugely sentimental building for so many of them.
“We know in fact one of those who rushed to the Chiltern Firehouse this evening had been stationed in the building when it was a fire station 30 years ago. I am truly grateful to all of them as I am sure that this is not the Valentine's Day evening they had in mind.
“As of now, as this is still a live situation, we do not have confirmation of what may have caused the fire, but the fire services are investigating.
“In the meantime, the Chiltern Firehouse will remain closed until further notice.”
Before their relationship was made public, Prince Harry and Meghan Markle were spotted sneaking into the Firehouse. It was one of their go-to London spots for private dinners, according to media reports.
During their honeymoon in London, Kim Kardashian and Kanye West made headlines when they dined at the Firehouse. Kim was seen in a stunning pearl-covered dress, and their visit caused a media frenzy.
In 2014, supermodel Cara Delevingne and pop icon Rihanna turned heads when they arrived together after a night of partying.
That same year, Lindsay Lohan had a dramatic tumble outside the restaurant while leaving late at night. The paparazzi captured the moment, making it one of the most talked-about celeb mishaps at the venue.
