Children in Need is one of the nation's favourite TV events and returns on Friday, November, 19.
The event draws in huge donations from up and down the UK as celebs and inspiring people alike do their bit to raise money for children in the UK.
In recent years, there have been huge totals of over £60 million and the BBC will be hoping to emulate the figures once again.
Pudsey bear has become a well-known and popular symbol of the charity. He was designed by BBC designer Joanna Ball in 1980 and took his name from her Yorkshire home town.
Joanna said: "I had a whole story playing out in my head for this bear, I went to the production team and said, "we need to name it". So they turned around and said "if you think it’s important to name him, you do it".
"It came from the heart – I looked to my own experience and named him in honour of my home town and my grandparents."
Pudsey items can be bought online or on the high street, with proceeds going to the charity. There are a variety of pyjamas, bags, onesies and t-shirts.
But what is the female Pudsey bear called?
What is the female Pudsey called?
The female Pudsey is called 'Blush'. Like the original Pudsey, Blush is brown but is not as well-known as her now yellow counterpart.
Blush was introduced in 2009, but does not carry Pudsey's familiar spotted eyepatch.
Even after 12 years in service, Blush has not quite gained the same sort of following as Pudsey has.
Perhaps the designers had this in mind, who said: "She’s pretty shy because she’s not used to the attention that Pudsey gets.”
At the time, the bear was introduced to increase the campaign's appeal and attract corporate partners.
When did Children in Need start?
Since it began in 1980, Children in Need has raised over £1 billion for charity since its inception
The 1980 show was its first telethon and over £1 million was raised.
Regular host Sir Terry Wogan was first involved two years before in a five-minute appeal.
But the BBC had been campaigning every year in an appeal for children. Christmas Day, 1927 was the first BBC radio broadcast appeal for children and raised more than £1,300. People first saw a televised appeal in 1955.
Pudsey bear was introduced in 1985 and quickly became synonymous with the campaign.
Children in Need has an annual single released, which saw its first number on in 1997 with Lou Reed's 'Perfect Day'. The likes of Bono, David Bowie, Elton John, Boyzone and Tom Jones all featured on the single.
