Move over, Mahomes Magic Crunch: There’s a new Kansas City Chiefs cereal in town.
This time last year, Chiefs tight end Travis Kelce and Hy-Vee announced a multi-year endorsement deal. This year, the grocery store chain has launched Kelce’s Krunch cereal. A portion of proceeds from each box sold will go to Kelce’s 87 & Running foundation.
Earlier in the week, Kelce was asked whether he had tried the cereal. It’s safe to say that he’s a fan of it.
“Have I ? I’ve already went through about 10 boxes,” Kelce told reporters. “I’m a big Frosted Flakes guy, and this is the Kelce Krunch version of it, for sure. I think it has a little bit more sugar, but don’t ask me.
“You can get it over at Hy-Vee, and of course, some of the proceeds go to 87 & Running, my foundation which helps out the inner city youth out here in Kansas City and up in Cleveland in my hometown. So hopefully we can get Kansas City on board and raise some funds here from my foundation.”
Limited edition Kelce's Krunch cereal is now available exclusively at all Kansas City Metro Hy-Vee locations! While supplies last, limit 2 today, August 13.
A portion of the proceeds will be donated to @tkelce's @87Running foundation. Go Chiefs! #ChiefsKingdom pic.twitter.com/ED6KwnpLgZ— Kansas City Hy-Vee (@HyVeeKCMetro) August 13, 2022
Kelce’s Krunch will be available for a limited time only, so head to your local Hy-Vee stores and grab this collector’s item before it’s gone.
