A number of betting shops in and around Cheltenham have been renamed in honour of the hottest favourite at next week’s Cheltenham Festival, Constitution Hill.
Leading bookmaker William Hill has rebranded seven of its offices 'Constitution' Hill at the same time as boosting the horse’s odds to win Tuesday’s feature.
Constitution Hill is regarded as the biggest banker of the next week's meeting after a sequence of scintillating performances which have established him as a long odds-on shot.
Four betting shops in Cheltenham are among seven across Gloucestershire to have been given a makeover.
As part of Hills’ Epic Odds offer, Nicky Henderson’s charge, who is a 1-3 chance for the Champion Hurdle, is available to back at even-money for up to £10 for new and existing William Hill customers.
Constitution Hill has won all five starts over hurdles by spectacular margins since joining trainer Nicky Henderson having spent his early life with former stable jockey Barry Geraghty.
Geraghty, who has become a William Hill ambassador since retirement, said: “When we had Constitution Hill as a youngster, you wouldn’t dare to dream that he was going to turn out to be quite this good.
“He’s the star of the show this week and it’s a good bit of fun to see his name take pride of place above the William Hill shops.
“There are no certainties in racing, but he should take all the beating in the Champion Hurdle on Tuesday. Odds of 1-3 might look skinny, but William Hill’s even-money Epic Odds could be worth a look at.”
