Ahead of the long-anticipated final season of Derry Girls, Channel 4 have teamed up with the creators of Smash Hits Magazine to give the UK and Ireland a dose of 1990's nostalgia.
The hit Channel 4 show, Derry Girls, is set in the mid-90's of Derry, Northern Ireland, and follows the lives of Derry gang Erin (Saoirse-Monica Jackson), Clare (Nicola Coughlan), Michelle (Jamie-Lee O'Donnell), Orla (Louisa Harland), and James (Dylan Llewellyn).
And to celebrate the final season of this amazing show, 4Creative has collaborated with Bauer Media to create a revival of nostalgic music magazine, Smash Hits, reports Campaign Live.
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The limited-edition magazine centres around the Derry Girls characters, and gives off a “last-day-of-school-chaos” vibe, in ode to the Derry Girls' characters being in their final year at Our Lady Immaculate College.
The 28-page magazine includes a pull out double-page poster of the cast and Derry Girls-themed features, and is designed by the likes of Andy Shrubsole, Scott Taylor and Rob Boon.
More than 150,000 copies will be handed out across the UK as well as included with this week’s issues of Heat and Closer on newsstands on April 5.
The vintage campaign for the third season of Derry Girls will also hit modern heights with Spotify and TikTok being included on the fun.
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On TikTok, fans will be able to access magazine content adapted for social, including filters where users can insert their own faces onto the cover.
In addition, Spotify wants listeners to create their own mixtapes, enabling people to select their favourite 1990s tracks and load them onto a virtual customisable cassette tape.
Lynsey Atkin, executive creative director at 4Creative, said: "Smash Hits and Derry Girls is a match made in 90s heaven: both icons of their time, wildly popular and with an incorrigible urge to say what they think – even when it gets them into trouble.
“We have absolutely loved bringing this campaign to life; giving the Derry Girls – and the wee English fella – the full pop star treatment and working with Bauer Media and Lisa McGee to give fans even more of Erin and the gang before school’s out for good.”
Lucie Cave, chief content officer at Bauer Media, added: “With season three of Derry Girls set in 1998, reviving our iconic 90s magazine Smash Hits for a one-off special was a no-brainer.
“Working incredibly close with the Channel 4 team meant that we were able to be keep the energy and essence of both brands in sync throughout and ensure that the show was seamlessly woven throughout all editorial – including the fan-favourite ‘Biscuit tin’ interview and classic ‘How to dress like a pop star’.
“Nostalgia is having such a moment, and this is like jumping back into your teenage bedroom and grabbing a hairbrush to sing in the mirror – we can’t wait for fans to grab a copy and dive into Derry Girls in all its glory."
You can grab your own copy of Smash Hits: Derry Girls Edition on newsstands right now, included with purchases of Heat or Closer magazine.
