As head of ReputationDefender, the world's leading online reputation management (ORM) company, Chad Angle helps businesses and individuals to protect and enhance their digital presence via the company's patented technologies and solutions. This article will look at the balance between maintaining personal privacy and living in the public eye and how to manage personal information online.
By their very nature, high-profile individuals provoke increased public curiosity, speculation, and scrutiny. For public figures, it is even more important to create and maintain a positive online reputation, helping them to establish trust and credibility with the public, media, present and potential employers, clients, and other stakeholders.
Reputation has always been a cornerstone for public figures. While they were traditionally largely reliant on word of mouth and their personal professional and private networks, in today's digital age social media, blogs, and other uncontrollable content vehicles can all have a huge impact on their public image.
Reputation attacks attract an instant global audience and can decimate the reputation of any individual, no matter how high ranking, respected and admired they are. Part of the Gen Digital Inc. group of companies, ReputationDefender was founded in 2006 with the mission of protecting everyone's right to be empowered online.
Ranking as the online reputation management and digital privacy industry's largest, longest-serving, and most trusted company, ReputationDefender has pioneered the market through the development and deployment of its game-changing technologies, techniques, and solutions, having invested £20 million in research and development to date.
Negative content published online poses a very real risk to the reputation of high-profile targets. One of the most serious impacts of a reputational crisis is the resulting loss of trust. In an age where public trust is more important than ever before, particularly when it comes to relationships with employers, employees, partners, clients, and other key stakeholders, once that trust has been broken – whether fairly or not – it can sometimes be impossible to repair.
A public figure's personal brand is a hard-won commodity and their most valuable asset. Where their personal brand becomes sullied, this can present significant stumbling blocks, impacting their ability to win over clients, customers, the media, and the public and potentially casting a shadow over existing relationships and contracts. This in turn jeopardizes their income, potentially placing their entire livelihood at risk by threatening established business partnerships and making new opportunities harder to come by.
All too often, even high-profile individuals neglect to take charge of their online reputation, leaving them exposed and vulnerable. Providing a turnkey reputation management service for high-profile individuals, ReputationDefender acts swiftly to turnaround online conversations, helping public figures to manage their online reputation and mitigate the impact of a PR crisis while shielding them against potential future threats.
When managing the reputation of someone in the public eye, choosing the right message is crucial. Equally, it is vital to ensure that this message receives adequate digital support to maximize its online visibility and coverage.
ReputationDefender's objectives are simple: to defend, protect, and enhance the reputations of the individuals and businesses the company serves. It achieves this by optimizing messaging, choosing appropriate language and suitable online assets, and framing messages from the audience's standpoint to increase positive visibility and protect against future reputation attacks.
ReputationDefender protects the privacy of its clients online, helping them to opt out of people-search sites and create an online presence that is safe and secure. The leading name in the global online reputation management space, ReputationDefender helps clients to remove negative information and articles from the web; combat internet blackmail and scams; and ensure defamatory content is taken down, safeguarding everyone's right to be presented fairly and accurately online.
