It's almost here. CES 2024 is a global tech event where brands and attendees come together for the unveiling of new innovations and smart thinking, and we're going.
The first-ever Consumer Electronics Show (CES) started in 1967, with 250 exhibitors and 17,500 attendees in New York City. It has since grown 10-fold, drawing in attendees and tech industries from across the world to attend the annual event now held in Las Vegas, Nevada.
While you may not have heard about the event before, it's likely that you have either seen, heard, or used the products launched from past events. LG’s newest vacuum innovation (2023), the CordZero™ A9 Kompressor with Steam Power Mop, for example, was the winner of a CES 2023 Innovation Award, and Tineco launched the Floor One S7 Pro, which was a flagship in the expansion to the brand's wet/dry vacuum lineup.
We'll be reporting on the ground, so keep an eye out for the next best washing machine or best vacuum cleaner that is set to disrupt the household chores. Until then, here's everything that you need to know.
CES 2024: which brands are attending?
CES 2024 will feature more than 3500 exhibitors across 41 product categories. From global brands such as Amazon, Google, Intel, LG, Panasonic, Samsung, Sony, and TikTok to promising startups, there's going to be a range of innovations all in one city.
Here are the brands who we're meeting up with (so far).
1. Samsung at CES 2024
Samsung will use CES 2024 to introduce its latest kitchen products, applications, and features powered by artificial intelligence (AI) and SmartThings connectivity. Notable products in the lineup will include the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+, featuring AI Vision Inside, and Anyplace Induction Cooktop connected with an AI-updated Samsung Food service.
“We are both proud and excited to be showcasing these upgraded AI and connectivity features, which utilize the latest technology to help everyone take their food and kitchen experiences to the next level,” said Moohyung Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “We are committed to letting users enjoy the many benefits of our innovative food ecosystem across a wide range of devices and features.”
We'll have the chance to experience all of this latest tech at the event next week and make it our mission to better understand how AI can revolutionize how we keep our foods feeling chilled.
2. LG at CES 2024
Creased clothes be gone! LG is also using CES 2024 to launch their new LG Styler clothing care solution, amongst other things. It's the latest Styler by the brand to deliver a fast and more effective clothes-refreshing cycle by improving the drying, dehumidification, and de-wrinkling performance. The new model features a handheld, high-pressure steamer that makes it easier to remove said wrinkles from shirts and other garments and saves the hassle of having to use a separate iron.
“The new LG Styler is a versatile clothing care solution that ensures optimal care for diverse fabrics and optimal convenience for our customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The pioneer in clothing care systems, LG will continue to enhance LG Styler’s capabilities, redefining wardrobe management and making it easier than ever to keep clothes looking and smelling fresh.”
We're all for saving effort, so we are eager to watch the Styler in action at the event, plus all of the other LG innovations that we're expecting (no pressure!).
3. XGIMI at CES 2024
XGIMI is a projector technology company with categories in home projectors, laser projectors, and portable projectors. They have what they call a 'world-first' 4K Long Throw Home Projector with Dolby Vision, which is set to make anything you watch come alive with brighter highlights and deeper darks.
They've set the benchmark, and although the brand hasn't shared what they are going to be unveiling at the event, we're going along to see how one of the world leaders in home theater technology can better what they already have. We're big fans of Netflix and, ahem, Disney+, so if there's anything that can get us more involved with the screen action, then we're there.
4. Dreo at CES 2023
Dreo will be showing its lineup of smart home appliances and will have two new products announced at CES. We're going to be joining them for breakfast and a tour, and we can't wait to hear more about the new Dreo Chefmaker.
It's so much more than an air fryer. The ChefMaker combines and elevates the features of the air fryer, as well as a pressure cooker and sous vide, using its patented CombiCook technology to deliver precise cooking results with the push of a button. It can also automatically adjust moisture, heat, and time to cook food of any shape or size to perfection.
The brand raised $2 million on Kickstarter to launch it in April last year (2023). We'll have the opportunity to see it and get a feel for it while at CES 2024.
5. Bosch at CES 2023
Like a Bosch that's up for interpretation, but it makes us smile, and we like that. The brand is going to be demo'ing its appliance portfolio with a couple of new products while sharing advancements about the newly launched dish suite, cooking, and laundry.
We'll be amongst the first to preview and grab a drink from a new appliance (take a guess what it is) and will have the opportunity to catch up with Thermador experts about the new Pro Harmony Liberty Induction Range and how induction is reimagining the way we cook.
6. ECOVACS' at CES 2024
ECOVACS specializes in robot vacuum cleaners and robomops. Since 2006, the company has invested in developing more than 20 new robotic products every year. While there hasn't (yet) been an announcement about what is going to be new for 2024, we're feeling pretty certain that the brand is going to stick to its mission by launching at least one more Robovac to its innovative lineup.
CES 2024: what can you expect from it?
While the small, major, and smart appliances aren't going to be totally new to us, they are going to be reinvented. This is to make you smarter, slicker, and better connected.
We would be surprised if there wasn't going to be any talk of AI because, let's face it, that's the way the world is going. Artificial intelligence is getting involved with how we clean, how we secure, and how we watch TV in our homes, to name a few ways. It's set to make our lives easier by opening the doors to more opportunities, although, personally, we need more convincing.
At IFA 2023, the SwitchBot S10 was unveiled. This little (big) robot vacuum is able to self-sufficiently clean the home, removing the need to manually refill its water tank with fresh water and pour out sewage. It is connected to a water intake or faucet for fresh water and connected to the drainage pipe to the drain port, just like a washing machine and dishwasher. Thinking back to IFA 2022, we even saw water from condenser dryers being recycled for use in washing machines as part of a big sustainability move.
The motion is there to see more appliances become more physically connected to the home and over a network.
With the likes of Samsung and LG attending CES 2024, major appliances such as refrigerators, washing machines, dryers and refrigerators are going to be demo'd along with their smart functionalities. This isn't new, but we reckon that there will be bigger and better things to come from this connectivity as our homes become smarter.
Aside from the above rather mind-blowing innovations, it's likely that smaller appliance brands are going to be fiercely rivaling one another. We think that air fryers are going to have more functionalities with a more flexible cooking space, coffee makers are going to be more versatile and automated, and cordless vacuum cleaners are going to boast a larger canister and have a longer runtime. We can live in hope, right?
CES 2024: FAQs
What is the meaning of CES?
What it stands for is the Consumer Electronics Show. It's a global tech event that brings together thousands of tech exhibits with attendees affiliated with the industry.
It's an annual show that lasts for six days, usually the second week of January.
When and where is CES 2024?
The event is open to the public Jan. 9-12, with media days taking place a couple of days prior on Jan. 7-8 in Las Vegas, Nevada.
How do I register to attend CES?
CES is a trade-only event for those aged 18 years and over who are affiliated with the consumer electronics industry. This means that you're either required to be associated with a tech company or represent a relevant media company.
If you meet this criteria then you'll need to register to attend CES by visiting the official CES 2024 registration page.
