Vaclav Cerny's match-worn shirt from Rangers' win over Celtic on Sunday has sparked a bidding frenzy.
While the Czech winger didn't particularly grab the headlines on the park, he certainly did off it.
Indeed, after Hamza Igamane's late winner, Cerny ran down the touchline in jubilation, spraying Celtic fans situated in Parkhead's main stand with water as he went.
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The 27-year-old is the subject of a police probe as a result of the incident and is reportedly facing a two to eight-game ban from the SFA.
That hasn't stopped Rangers fans from drooling over his match-worn shirt from the match. Indeed, on matchwornshirt.com, the current bid to land it sits at a hefty £24,000.
To put things into perspective, the next-highest bid for a match-worn shirt of a Rangers player from the match is £464. The auction to buy Cerny's jersey has 12 days left.
The attacker is currently on loan at Ibrox from Bundesliga outfit Wolfsburg. Asked if he would like to stay at Rangers beyond the summer, he said [Sport]: "I definitely do.
"But there are so many aspects that I can't control. All I can do is be the best I can and keep up my form and numbers.
"There's no time for that, we play every three days. I don't have an option, that's the only official one. I don't know what will happen."