After hinting about an unnamed surprise to come on social media this week, Jayson Tatum revealed the secret on his Instagram account on Wednesday afternoon. The St. Louis native is evidently behind a new specialty candy company named Small Wins.
“Finally here!” posted Tatum on IG about his new venture. “We created a better-for-you candy company and now you can enjoy Small Wins with us🤞🏽way less sugar and no bad ingredients… learn more and purchase at @enjoysmallwins. we officially up 🔥 ”
Similar language could be found on the candy company’s Instagram profile, which read “The sweetest way to celebrate every Small Win! For kids AND adults – Powered by @jaytatum0, loved by Deuce. 🍏🍉🍓🍑”
The Boston Celtics don’t care, and it shows https://t.co/Edpe9OwCdu
— The Celtics Wire (@TheCelticsWire) March 29, 2023
No word yet on whether they will have a line of gum for head coach Joe Mazzulla.
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