Celtic have launched a new clothing range aimed at celebrating the club’s Irish heritage, but the collection has been met with significant backlash from supporters due to both its high prices and design choices.
The launch, teased by the Glasgow giants earlier this week, had fans buzzing with excitement, especially when the iconic Adidas Originals logo was revealed in the promotional images.
Many supporters hoped the release would coincide with a special commemorative strip to celebrate Celtic’s impending Scottish Premiership title - an accolade that could be secured in the coming weeks under the guidance of manager Brendan Rodgers.
Celtic require just three more wins to be crowned league champions for a fourth successive season.
However, their hopes of a special-edition football kit were dashed when the range was unveiled, revealing a selection of training gear, including a T-shirt, bomber jacket, and tracksuit bottoms.
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The clothing range, while nodding to Celtic’s Irish roots, has left much to be desired. The training shirt features a subtle pattern that alternates between the club’s famous four-leaf clover and Ireland’s traditional shamrock.
The grey tracksuit bottoms sport a large clover on the left thigh, while the bomber jacket proudly displays a massive four-leaf clover on its back.
The designs, however, have not won over fans.
Critics have called the collection uninspired, with some claiming the incorporation of such prominent symbols of Celtic’s heritage feels heavy-handed.
But the main source of frustration has been the prices.
The T-shirt is priced at a hefty £90, with the tracksuit bottoms retailing at £70. The bomber jacket costs a staggering £130.
Supporters have taken to social media to express their dismay, accusing the club of prioritising profits over the fans’ interests.
"Really hope nobody pays £90 for this. If you keep paying, the prices will continue to rise. It's Adidas, not Hugo Boss," a first Celtic fan wrote on X.
Another said: "Every year you keep upping the prices."
While, a third stated: "£90 for a shirt is absolutely scandalous."
That sentiment was backed up by hundreds of comments slating the price structure.
