Celtic striker Adam Idah has been told he needs to do more as the frontman's struggles in front of goal continued in Dundee last night.
Failure to find the net at Dens Park means the Ireland international - signed for £9m from Norwich City in the summer - has gone 12 games without a goal.
It was his 31st appearance of the season, with Brendan Rodgers seeing enough after an hour, opting to substitute him. He has eight goals in all competitions this season.
"Where's he fitting in? Well, he's got to do better it's as simple as that," former Celts boss Neil Lennon told Sky Sports. "He should have scored first half. He makes some runs but keeps going instead of changing his runs.
🗣️ “I don’t know what’s going on with him” 🗣️ “Doesn’t seem like the same player who came up last season” 🗣️ “He’s got good assets” Kris Boyd, Neil Lennon & James McFadden on Celtic striker Adam Idah ⬇️ pic.twitter.com/iGSbaZhg89
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"At times he's got to hold the ball up a lot better and he's got to get on the end of crosses. There's one that came in far post and he more or less ducked out of it when he should be going at attacking it.
"I think he's got good attributes but he's got to do a lot more. If I'm the captain in there, Callum, I'm going 'come on, we need more out of you.'
"It's time he played the width of the box instead of making all these wee runs outside the channels outside the box. Especially if Celtic are in the final third, he's got to stay central and link the play up a bit better as well."
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Fellow pundit Kris Boyd added: "I just don't know what's going on with him. I get the fact that when you're a striker and you're not scoring goals, you maybe overthink things.
"I know people speak bout £9m and it's a hefty price tag. I get that. But he doesn't seem to be the same player that came up here last season hungry. There's no edge to his play.
"He's struggling at this moment in time and he'll find himself back out of the team now because Kyogo will go through the middle, Maeda will come back in and Kuhn will be back on that right hand side.
"And he can't now complain and say 'I've not really had a chance,' because you've had a chance. The amount of times he's come on in games and scored because teams are tired and defending, he's got to do more."
