Celtic have announced a significant three-year extension of its partnership with Dafabet, which will mark the longest shirt sponsorship in the club's history.
This new agreement will see Dafabet's logo featured on the Scottish Premiership giants' kit for a total of 12 consecutive years, beginning with the 2016/17 season.
Dafabet first joined Celtic as the International Betting Partner in 2015, and with this latest extension, their association with the Parkhead club will reach an impressive 13 years.
Beyond being a vital commercial ally, Dafabet has demonstrated a strong commitment to the Celtic FC Foundation. They have generously provided front-of-shirt space for the Foundation and its various campaigns, donated match tickets to local organisations, and offered Play on the Park rights annually to supporters and charitable causes.
Additionally, they have sponsored numerous charity matches and consistently supported all initiatives organised by the Foundation.
Read more:
- Celtic's experience a game-changer, says Kenny Miller ahead of final
- Rodgers addresses prospect of becoming Scotland's most successful team
John Cruces, head of sponsorship at Dafabet, expressed his enthusiasm about the extension: “We are very happy to be extending our partnership with Celtic FC.
"To be the longest front of shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal.
"The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.”
"It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of.
"It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”
