The LEGO Group has officially reopened its Leicester Square flagship as the world’s biggest LEGO store - the same day as the LEGO Group’s 90th Anniversary - and some lucky celeb LEGO fans including Jacqueline Jossa, Sam Faiers, Kimberley Walsh and Kimberly Wyatt, and their families got a sneak peek.
Other guests included actor Tom Hopper, reality stars Cara Delahoyde Massey and Nathan Massey, model Ellie Goldstein and actress Amy Jackson.
The newly expanded and completely refurbished store features 3D builds inspired by ‘Stories of Britain’, including an iconic London scene featuring a double-decker bus (made out of 270,884 bricks) with Shakespeare waiting at the bus stop. Other impressive brick builds include a photo opportunity to sit inside James Bond’s Aston Martin DB5 plus Harry Potter’s Gringotts, Diagon Alley, Villains scene and the flying car, Buckingham Palace, Big Ben, Sherlock Holmes and Spider-Man.
There are now even more opportunities to get hands-on and be creative, and the famous faces and their loved ones were lucky enough to be amongst the first to try these new innovations. These include the Personalisation Studio which invites visitors to make a memento of their visit, as well as the Tree of Discovery and the Interactive Storytelling Zone, celebrating 90 years of play.
LEGO lovers from across the UK are invited to visit and check out everything the new store has to offer. Visitors to the new store can also get their hands on the largest assortment of LEGO products in the world including those only available on site such as the Lester Minifigure and a selection of Lester and London-themed products. Fans will also have the chance to purchase products reflected throughout the store such as the NEW LEGO James Bond Aston Martin DB5 set, the LEGO London Postcards and even the best-selling LEGO London Bus, as seen in store.
Between 10th – 14th August, anyone that spends £120 or more will get an exclusive LEGO Store Set. Whilst between 15th – 18th August there’s a free LEGO Delivery Truck with VIP purchases over £75 or more.
As always, the new store will continue to offer benefits for LEGO VIP members including exclusive VIP gifts with purchase, double points events and much more. LEGO fans can sign up at https://www.lego.com/en-gb/vip/rewards-center.
