Reaching into a tub of Celebrations and discovering there are only Bounty bars left comes as a disappointment for many. This could now be a thing of the past as Mars Wrigley launches a trial to remove the coconut-flavoured treats from its tubs.
At selected Tesco Christmas Market sites customers will be able to swap tubs bought in store that day for a Bounty-free alternative, until December 18. It comes as 39 percent of consumers said they wanted Bounty bars to be axed for good.
Those with a ‘No Bounty’ box will not be short changed, however, as the limited edition tubs will include additional Mars, Snickers, Milky Way, Galaxy and Maltesers sweets - perfect for fans who prefer these flavours. Mars Wrigley quizzed 2,000 Britons aged between 18 and 65 and found that 18 percent would be annoyed if only Bounty bars were left in the tub.
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A whopping 58 percent believed it would lead to a family argument while 39 percent wanted the bars gone for good and 22 percent liked Bounty the least of all the tub’s options. Some 28 percent were of the opinion that coconut had no place in a chocolate bar at all.
However, Mars Wrigley said it was not prepared to make a final decision yet after 18 percent named the Bounty as their favourite. Polling suggested it was popular with a more mature palette, with 38 percent of over-55s choosing it as their preferred bar.
It follows a Bounty Return Scheme last year, in which Bounty-haters were able to return their unwanted chocolates and swap them for Maltesers after the Christmas period.
Celebrations senior brand manager Emily Owen said: “Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether.
“You don’t know what you’ve got until it’s gone. And to those loyal – and secret – Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”
The trial is rolling out across 40 Tesco Christmas Market locations, beginning at Baguley Extra in Manchester on November 8 and ending at Gallions Reach Extra in London on December 18.
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