We don't talk much anymore about live+same day ratings, since it's the earliest measurement of a long tail that now includes time-shifted, streaming and more viewership. However, looking at linear live viewing for the week of February 12, CBS had an impressive performance. Thanks to the halo effect of its Super Bowl LVIII coverage on Feb. 11, CBS dominated the week's top 16 most-watched shows. This marked the first time a broadcast network has achieved such a feat in broadcast primetime since at least the advent of Nielsen's People Meter measurement in 1987.
Due to the Hollywood strikes, broadcast networks are now gradually bringing back their primetime scripted series. Last week, CBS launched the new season for 16 of its 19 primetime entertainment series, averaging 5.08 million viewers for the week. This was a significant increase of 32% from its September 2022 premiere week average of 3.85 million viewers.
CBS CEO highlighted the network's programming strategy and audience reach, emphasizing their standout performance in an increasingly fragmented media landscape. CBS also reported a substantial 83% increase in viewership for its primetime series on Paramount+, CBS.com, and the CBS app compared to last season's premiere week.
CBS Entertainment president mentioned the focused programming and promotional plan post the strikes, which successfully launched the new season following the Super Bowl. The loyal and new viewers responded positively, welcoming back their favorite shows in a significant way.
Furthermore, CBS shared that the post-Super Bowl premiere of 'Tracker' garnered nearly 28 million viewers across all platforms, including seven days of DVR/VOD playback and streaming on CBS.com, Paramount+, and viewing of the Feb. 15 encore of the premiere.
Overall, CBS's exceptional performance in the week of February 12 showcased its strength in primetime programming and audience engagement, setting a new benchmark in broadcast network viewership.
