Every celebrity seems to have their own liquor brand.
What used to be strictly the domain of Sammy Hagar has seemingly become table stakes for anyone who wants to be considered famous.
Princess Cruises, a Carnival Cruise Line brand, has decided to capitalize on that trend with its "Love Line Premium Liquors" collection.
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"Crafted in collaboration with renowned celebrities Pitbull, Jason Aldean, and Romero Britto, this exclusive line of wines and spirits promises an unparalleled experience for guests sailing aboard ships from the Love Boat," the cruise line wrote on its website.
Debuting on Sun Princess, the "Love Line Premium Liquors" collection features "meticulously selected wines and spirits, each bearing the unique touch of its celebrity partner. From the smooth allure of premium vodka to organic notes of crafted wine, this collection caters to the discerning tastes of Princess Cruises guests," it continued.
Now, the cruise line has expanded the offering with an unexpected celebrity partner.
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Liev Schreiber brings his liquor line to Princess
While Pitbull and Jason Aldean seem more likely to be associated with liquor brands, Liev Schrieber has now thrown his hat in that ring.
The American actor, director, screenwriter and producer known for his dozens of roles in film, television, and theater, including "X-men Origins-Wolverine" and the popular Showtime series "Ray Donovan," has joined the celebrity liquor game.
He's bringing his award-winning Sláinte Irish Whiskey to Princess Cruises' "Love Line Premium Liquors” collection. Guests can now enjoy this celebrated whiskey in a series of exclusive cocktails crafted specifically for Princess Cruises.
“Sláinte (pronounced “slahn-cha”) is the Irish Cheer for good health: uniting people, celebrating moments, embracing life – exactly what our guests experience on our global Princess vacations,” Princess President John Padgett says.
“Liev Schreiber’s wonderfully balanced Sláinte brings even more unique dimension to our ‘Love Line Premium Liquors’ collection, complementing our portfolio of story-based, premium, and elegant spirits crafted by our celebrity creative partners.”
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The drink lineup includes:
- Filthy Molly – Sláinte Irish Whiskey, Filthy Bloody Mary Mix, Assorted Olives, Celery Salt and Basil
- Passion of the Irish – Sláinte Irish Whiskey, Passion Fruit Puree, Galliano, Vanilla, Orange and Soda
- Sláinte Frozen Irish – Blended Sláinte Irish Whiskey, Coffee Liqueur, Fresh Lavazza Espresso, Vanilla and Cream
- Tropical Alibi – Sláinte Irish Whiskey, Crème de Banana, Lemon, Pineapple, Coconut and Ango Bitters
- Spank Mint – Sláinte Irish Whiskey, Fresh Lime, Mint and Goslings Ginger Beer
Sláinte Irish Whiskey Signature Blend is available at all bars, along with the specially crafted cocktails created by Sláinte and Princess Mixologist Rob Floyd.
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