Jerome Kaino, former New Zealand All Black and Puresport Ambassador
(Picture: Puresport)Medical cannabis-based wellbeing brand Puresport backed by international rugby stars including British and Irish Lion Finn Russell has launched a £1 million crowdfunding campaign as it targets expansion in retail and overseas markets.
The business, focussed on non-psychoactive products, was founded in Scotland by former international rugby player Grayson Hart in 2018 and online sales have passed £3.5 million this year, according to Puresport.
The £12 million-valued firm has expanded into new markets selling more than 100,000 products across an expanded range catering for wellness needs including sleep, stress, and fitness.
Earlier this year, Puresport became one of the first Cannabidiol (CBD) producers to gain approval for legal sale in the UK following the introduction of new regulation by the Food Standards Agency (FSA).
Hart said: “Natural ingredients are the future. People increasingly distrust big pharma and are looking for long term solutions to health and happiness.
“We want people to be well, now and forever, and we want more people to join us on our journey. Our products help every area of wellbeing; from pain and recovery to sleep, focus, mood, stress and balance.
The business will now look to expand its sports-based range to include medicinal mushrooms and to boost its team of 12 as it increases its capacity to “target international expansion and retail”.
