As a government crisis management expert, finding solutions to complex problems is Chris Goldrick's bread and butter.
But when his daughter started to grow up and enter the digital world, a new concern emerged.
"The tech landscape, the cyber world and children is evolving so rapidly," Mr Goldrick said.
"It made me realise the need for proactive and tailored solutions."
The Canberran father of two began work developing an online cyber safety service for parents in March last year.
HackHeroes was launched in February with a mission to safeguard children from cyberbullying and other online risks.
To use the platform, parents complete a multiple choice questionnaire to assess their child's risk factors, such as their social environment, online habits and relationships.
"The algorithm generates a custom plan with 20 easy-to-implement recommendations," Mr Goldrick said.
These could include activities like setting up a tech-free zone or reviewing privacy settings.
Mr Goldrick said it was important to make the recommendations personalised and easy to action for parents.
"The goal is to really reach as many parents as possible and to have [the platform] as an option as they wish," he said.
"A lot of them feel overwhelmed and unsure about how to protect their kids online."
A consumer research study released in July from Nokia manufacturer Human Mobile Devices revealed just how common the sentiment was among parents.
Out of 2000 Australian parents, 80 per cent said they wanted to see more being done in schools to educate their children on cyber safety, while 53 per cent wanted more help to manage their screen time.
Globally, more than half of parents said they don't know what their children get up to when using their phones.
Deakin University cyberpsychologist Bianca Klettke said widespread concern among parents indicated the need for open dialogue with their children about their online habits.
"It is an ongoing process," Dr Klettke said.
"Parents must be more involved, and for a lot of them, it ends up in the 'too hard' basket."
Dr Klettke said regularly checking in with children and using some really simple tricks, like keeping phones out of the bedroom, were practical actions parents could take.
"A lot of harmful behaviours happen at night," she said.
In the ongoing e-safety debate, Dr Klettke said intervention on both individual and governmental levels needed to be open, ongoing and non-judgmental.
"There's so much ambiguity," she said.
"But there are a lot of ways parents can actually make a difference without necessarily being bigger tech wizards than their kids."
