A group of Animal Rebellion campaigners occupied the meat aisle of a Nottingham supermarket. Four members from the climate and animal group peacefully protested in the meat aisle of the Marks & Spencer store in Nottingham for around one hour on Friday, April 7.
The individuals held mock Mail on Sunday front pages with shocking headlines, such as 'Nation of Animal Lovers Eat Baby Sheep in Odd Annual Easter Ritual’ as they refer to UK households traditionally eating lamb at Easter. This also comes after the Mail on Sunday's front page from the previous weekend included an investigation into the animal group and its plans to disrupt the Grand National this month.
One of the protestors, Tom Foy, 24, said: "I sat down on the supermarket floor today because I’m asking people to fully embrace their animal-loving values by supporting a Plant-Based Future. Unfortunately, we currently live in contradiction of these values by eating animals, but never more so than at Easter when we celebrate by eating lambs."
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The Derbyshire electrician added: "I’m hoping this action helps people come to realise that, now we know a plant-based diet is healthy for all stages of life, it is unnecessary to continue to breed and kill these beautiful animals.”
Animal Rebellion is urging wholesale governmental and societal support for farmers and fishing communities to transition to a plant-based food system and programme of rewilding which they believe will secure a future for generations to come. This meat aisle sit in was a coordinated mass action, with protestors also taking part in Birmingham, Exeter, Norwich, Canterbury, Newcastle, Leeds and Bristol.
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