California Governor Gavin Newsom has approved new legislation aimed at safeguarding Hollywood actors and performers from unauthorized artificial intelligence that could be utilized to create digital clones of themselves without their consent. The move comes as California legislators have intensified efforts to regulate the entertainment industry, which has seen little oversight in the United States.
The new laws underscore the governor's commitment to balancing the protection of workers and the public against potential AI risks while nurturing the rapidly evolving entertainment sector. Governor Newsom emphasized the importance of safeguarding workers in the face of the transformative impact of AI and digital media on the industry.
One of the laws, inspired by a Hollywood actors' strike over low wages, allows performers to terminate existing contracts if vague language could enable studios to exploit AI to digitally replicate their voices and likeness. This law, supported by the California Labor Federation and SAG-AFTRA, is set to take effect in 2025.
Another law signed by Governor Newsom prohibits the commercial use of digitally cloned versions of deceased performers without the consent of their estates. Advocates argue that this measure is crucial in preventing unauthorized exploitation, citing a case involving an AI-generated comedy special mimicking the late comedian George Carlin without his estate's approval.
SAG-AFTRA President Fran Drescher hailed the new laws as a significant victory for performers and emphasized the importance of expanding AI protections. California joins Tennessee as one of the first states to establish regulations protecting artists and musicians from AI manipulation.
Supporters of the legislation believe it will promote responsible AI usage without stifling innovation. However, opponents, including the California Chamber of Commerce, have raised concerns about enforceability and the potential for protracted legal disputes.
These laws are part of a broader legislative effort to regulate the AI industry, with Governor Newsom expected to sign additional proposals, such as measures to address election deepfakes. The governor has until September 30 to make decisions on pending legislation that could impact the future of AI regulation in California.
