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Caitlin Clark, the most prolific scorer in NCAA Division I history and the No. 1 overall pick in the WNBA draft, is reportedly set to sign a lucrative $28 million contract with Nike over eight years, which includes a signature shoe. This deal, reported by The Wall Street Journal and The Athletic, marks the richest sponsorship contract for a women's basketball player.
Clark's initial name, image, and likeness deal expired at the end of the 2023-24 season, leading to negotiations with Nike, Under Armour, Adidas, and Puma. While Under Armour and Adidas offered $16 million and $6 million over four years, respectively, Puma withdrew after being informed that bidding would start at $3 million per year.
Clark, who earned about $3 million in NIL money at Iowa, has been a driving force in the surge of interest in women's basketball. Her impressive performances on the court, including leading the Hawkeyes to a national championship game and being drafted No. 1 by the Indiana Fever, have captivated audiences.
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With 36 of the Fever's 40 games this season set to be nationally televised, Clark's marketability has soared. Her recent appearance on 'Saturday Night Live' further expanded her reach to a wider audience.
At just 22 years old, Clark's reported eight-year deal with Nike underscores the sportswear giant's commitment to her. With the potential to play well over a decade in the WNBA and represent the U.S. in multiple Olympics, Clark's star continues to rise in the world of women's basketball.