Cadbury has been making chocolate for 196 years in the UK and during that time, their iconic logo hasn't changed all that much.
Since 1921 the logo has been based on the signature William Cadbury, grandson of John, who established the company.
However, the chocolate giants, known for their Dairy Milk, Twirl and Crunchie bars, have recently given the logo a revamp, for the first time in 50 years and the new design reportedly could have cost them hundreds of thousands of pounds.
And while that price is staggering, what's really mind-boggling, is that the new one doesn't look all that different from it's predecessor.
The new Cadbury logo still features the same gold text on a deep purple background, only now it's not quite as chunky, it's a little sleeker and straighter, whereas it used to tilt.
The new logo is said to put "the humanity back" into the Cadbury signature and will be gradually rolled out on chocolate bars and other products around the world next month, starting in Australia.
It isn't set to reach packaging in the UK until 2021.
Speaking to MailOnline, a Cadbury spokesperson said: "The revitalisation of the Cadbury wordmark drew inspiration from the hand of founder John Cadbury himself to create a beautifully crafted signature with a more contemporary feel.
"The Cadbury logo redesign is part of a much wider brand refresh which began over a year ago and touches all Cadbury visual assets."
They added: "The cost of this work to the UK market was nowhere near the £1million figure that has recently been suggested and reported."
People on social media had plenty of thoughts about the logo change.
One person said: "It’s a fudge. It’s a joke? Right?? Which insane Cadbury Director signed this off??"
Another confessed: "I don't think I can spot the difference."
"The old one was much better. It's not even a new design. Better to spend this money for people who are in need," commented someone else.
"What a waste of money," wrote a fourth.
A different user added: "But... it’s the same!!"
However not everyone disapproved, some were impressed with the new design.
"I love the new Cadbury logo and iconography," tweeted one fan.
A second proclaimed: "I think the tilt to straight is a better option."
