Chocolate maker Cadbury has played an Easter prank by 'hiding' a village - then asking residents to solve the puzzle. The company sprang the surprise in appropriately-named Egginton, in Derbyshire.
People living in the village woke one morning to find the "egg" on all of their Eggington street signs had vanished. Then they were tasked with completing a giant Easter egg hunt to try and search for their missing "egg" signs.
Egginton is home to 600 people, DerbyshireLive reports. The search led neighbours to a huge selection of Cadbury Easter eggs, from which villagers were invited to take one as a gift.
Emma Malvenan, who lives in the village, said: “I spotted the ‘egg’ had gone missing from the sign at the end of my lane and wondered what in the world could have happened. Before I knew it, I was part of a giant Easter Egg hunt.
“I couldn’t believe Cadbury had come to our little village to have some Easter fun with us. It really brought everyone together and I’m so pleased we got to be part of it – we’ll remember this day for a very long time.”
Easter is a major occasion in Egginton. Each year houses in the village are decorated along with streets and historic buildings.
Cadbury brand manager Laura Gray said: “We are thrilled to have created such a memorable Easter surprise for the people of Egginton to mark the return of the Cadbury Worldwide Hide. We wanted to do something a little different this year and really get people talking – we believe hiding the whole village has done eggs-actly that.”
