Cadbury has become the latest brand to make a major change to their iconic product packaging following the death of her Majesty Queen Elizabeth II.
The UK based confectionary giant will have to remove the Royal Warrant, or request a new one, from its product packaging following the late monarch's passing. It comes just after Heinz announced that they would also be changing their iconic ketchup bottles by removing the Queen's coat of arms that were on proud display, or requesting another warrant from King Charles III.
A royal warrant is a document that lets a company use the royal coat of arms on products and in marketing in exchange for supplying goods and services to the royals.
The distinctive image features the lion of England, Unicorn of Scotland and a shield divided into four quarters followed by the words “by appointment to Her Majesty the Queen”.
In the case of Cadbury, this symbol was displayed at the back of most of its products sold in the UK, reports BirminghamLive.
Following the Queen's peaceful passing last week, the the Royal Warrant Association Holders Association (RWHA) have confirmed that the warrants have now become void.
Brands who have proudly displayed the previous warrants on their products must now replace them with versions that reapply to the new King Charles III.
Around 30 Royal Warrants are granted a year, and the same number are withdrawn. The RWHA said: "Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan.”
Brands and food and drink firms who were granted warrants by the late Queen Elizabeth II include Cadbury, Coca-Cola, Premier Foods, Unilever, British Sugar, Britvic, Martini, Dubonnet, Johnnie Walker, The Famous Grouse owner Matthew Gloag & Son, Gordon’s and Pimm’s.
Around 620 businesses, including Bentley, Jaguar Land Rover, Barbour, Burberry, Boots, Clarins, Molton Brown, Hunter and Mappin & Webb, granted warrants by her late Majesty the Queen have two years to phase out products bearing the royal coat of arms.
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