A toast to BYU quarterback Jake Retzlaff for his NIL deal.
The Jewish QB at the Mormon college has a new NIL deal and it is a perfect fit.
Retzlaff and Manischewitz will be working together in a pairing with great synergy.
Per Retzlaff in a press release:
“Manischewitz has always been part of my life, I grew up with matzo with peanut butter as my favorite snack, and every Passover, my family and I made matzo pizza together. At Chanukah time our tradition was making potato latkes.
“Now, at BYU, I’m able to share these traditions with my teammates. This partnership is about more than football — it’s about creating connections and celebrating Jewish pride in ways I never expected.”
The business chimed in on working with its newest partner:
“We are so proud to welcome Jake officially into the Manischewitz family this holiday season,” Shani Seidman, the chief marketing officer of Kayco, Manischewitz’s parent company, said in the release. “He is such an inspiration, and we are honored to support his exciting football career and dream. This partnership represents everything the brand aspires to be — celebrating our heritage and bringing awareness to Jewish food and excellence.”
We are proud to announce a collab that everyone saw coming:@jretz11 (AKA: BYJew) & Manischewitz!
Jake made history this year as the first Jewish quarterback at Brigham Young University. The world’s most famous Jewish brand, is thrilled to be sponsoring him on his journey! pic.twitter.com/lcUJA5eeRT— Manischewitz (@ManischewitzCo) December 4, 2024
