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Fortune
Fortune
Christiaan Hetzner

BYD sees sales soar by more than half as Tesla hampered by Model Y relaunch

Models stand next to a BYD Sealion 7 electric vehicle (EV) by Chinese car manufacturer BYD on display at Singapore Motorshow in Singapore on January 9, 2025. (Credit: Roslan Rahman—AFP/Getty Images)
  • BYD global sales jumped 56% in the first two months of this year, potentially putting it within arm’s reach of EV leader Tesla. CEO Elon Musk had to shut down all four Model Y assembly lines worldwide for retooling to accommodate the production of a refreshed version.

Tesla CEO Elon Musk had better watch his rearview mirror—China’s BYD is catching up fast. 

On Monday, its archrival posted soaring sales figures for the first two months of this year, giving investors for the first time an accurate look at the health of its demand. 

Owing to the varying dates of the country’s Lunar New Year festivities, during which car sales take a sizable hit as Chinese return home for the holidays, monthly sales can be heavily distorted.

This year, celebrations began in January, whereas last year, they launched in February, each time depressing volumes.

According to a regulatory filing with the Hong Kong stock exchange on Sunday, BYD said aggregate sales of EVs, also known as battery electric vehicles, like the BYD Seagull, jumped 56% in the two-month period to 250,000 vehicles.

“Let’s keep pushing forward for a more sustainable future,” the company wrote, celebrating its strong performance.

Tesla hampered by loss of Model Y volumes ahead of refresh

BYD is now in potential arm’s reach of industry leader Tesla. Since Musk’s carmaker only publishes once a quarter, investors won’t likely know for certain until April 2. 

But it’s entirely possible BYD could catch up to it, given Tesla’s partial loss of Model Y volumes. The crossover is absolutely crucial for Musk: Not only did it narrowly retain its title as the bestselling car in the world of any kind last year, it counts for nearly two-thirds of all new Teslas sold worldwide.

Tesla bulls who follow the company closely have been warning recently that volume could even drop well below 400,000 for the first quarter owing in part to the simultaneous shutdown of all four Model Y assembly lines worldwide for retooling in advance of the start of production of a refreshed version.

To ensure the Y remains competitive in the market, Musk just gave the five-year-old vehicle new exterior styling cues that differentiate it more from its sedan sibling, the Model 3. Deliveries began late last week, according to Tesla’s own account on China’s version of Twitter, called Weibo

BYD sales nearly doubled when including plug-in hybrids

Fortunately for Tesla, its brand has seen none of the damage in China that it has suffered in the West owing to its polarizing CEO, who just celebrated the birth of his reportedly 14th child

Comedian Mike Myers returned to Saturday Night Live this weekend to lampoon Musk’s moments as a Trump supporter. Its treatment of the entrepreneur marks a precipitous fall; the show once invited him to guest host at the peak of his popularity.

Whether or not BYD can catch up to Tesla this quarter, it will certainly outsell the brand once its plug-in hybrid (PHEV) range is included. While these vehicles have a combustion engine, they can drive on their battery alone for short trips like a daily commute.

Despite criticism from EV supporters, their popularity has grown, with BYD’s sales of PHEVs more than doubling.

Between the two powertrain technologies, total passenger cars delivered in both January and February rose 90% to 614,000, according to the company. Of that number, nearly 133,400 were sold outside China.

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