Carli Bybel, founder of Beauty Bybel, and Amanda Bybel, founder of Credentialed Coach School, have exemplified how the role of influencers has evolved into a legitimate and lucrative career path in the digital age. The rise of platforms like Instagram, YouTube, and TikTok has provided individuals with a stage to share their lives, advice, and endorsements, turning influencer status into a full-time job with significant earning potential.
Carli and Amanda Bybel recognized early on the potential of social media to build their personal brands and transition into full-time influencers. Carli's journey began with providing makeup services to friends in high school, which eventually led to creating makeup tutorials on YouTube in 2011. Through dedication and hard work, Carli established herself as a prominent influencer, leveraging affiliate marketing and sponsored content to monetize her platform.
Meanwhile, Amanda embarked on a self-development journey after leaving corporate America in 2019. Inspired by her experiences, she launched the Credentialed Coach School, focusing on helping individuals manifest their ideal reality through various techniques.
The success of the Bybel sisters underscores the importance of diversification in the influencer market. Relying on a single income stream, such as ad revenue, can be volatile in the long run. By expanding their portfolios to include personal brands, consulting services, and product lines, influencers can create sustainable businesses.
Carli's engagement with her followers and authentic interactions have cultivated a loyal community of over 4 million followers, leading to the successful launch of The Beauty Bybel makeup line. Similarly, Amanda's focus on healing generational patterns through her coaching school has resonated with her audience, reflecting the deeper meaning of success for her.
While AI influencers like Lil Miquela have emerged in the industry, human influencers like the Bybel sisters maintain their relevance through authenticity, relatability, and genuine connections with their audience. Brands value the trust and emotional connection that human influencers foster, translating into consumer action.
The Bybel sisters' journey serves as a testament to how dedication, audience understanding, and diversification can transform a passion for beauty into a thriving influencer career. Building a community and fostering relationships with followers remain essential elements in the influencer landscape, ensuring long-lasting connections and trust.
