Nivea has encouraged acceptance of gender diversity, particularly among the LGBTQI via a campaign initially launched in Germany.
The "Nivea Pride: Be Proud In Your Skin" campaign is marked by a redesign of its signature Blue Crème cartridge into a vibrant rainbow version. This represents how the brand values universal acceptance of differences, whether in race, skin colour, appearance, or abstract factors such as faith, religion, or gender.
This Pride Month, Nivea has joined Watsons to help create a society that embraces equality. Until June 29, the purchase of Nivea Crème Limited Pride Edition at Watsons stores nationwide and online stores will contribute to a good cause.
For each purchase, Nivea will donate 10 baht to the Thai Red Cross Children Home, to support disadvantaged children and young people in gaining equal access to healthcare.
