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Birmingham Post
Birmingham Post
Business
Jon Robinson

Burnley replace betting firm Spreadex with Classic Football Shirts as main sponsor

A Greater Manchester company founded by two friends with a passion for football shirts has become a major sponsor of Burnley Football Club.

Hyde-based Classic Football Shirts will be the Championship club's official shirt sponsor for the 2022/23 season.

The business was established in 2006 by Matthew Dale and Doug Bierton.

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Classic Football Shirts replaces betting firm Spreadex as Burnley's main shirt sponsor after just one year.

The deal comes after documents recently revealed Classic Football Shirts' turnover jumped from £11.9m to £18.2m during its latest financial year while its pre-tax profits also rose from £1.3m to £3.8m.

Burnley FC chairman Alan Pace said: "I’m thrilled to continue our successful relationship with Classic Football Shirts and welcome them as official shirt sponsor for the season.

"We have been working together for some time now and I’m delighted to further develop this exciting collaboration.

"We all appreciate how important kits are to fans, Classic Football Shirts epitomises this. A football kit can ignite memories and take you back to a special moment in an instant, this is why we are delighted to make a nod to our history with this year’s retro style home kit and partnering with Classic Football Shirts is the perfect fit.

"The collaboration is perfectly timed in the year that we celebrate Burnley FC’s 140th anniversary and together, we have some fantastic events and unique activations planned for the season ahead to tell the story of and celebrate our great club and the iconic kits that have been there along the way."

Mr Dale added: "We are immensely proud to be partnering with Burnley FC. We’ve had a great working relationship with the club for the past eight seasons and it will no doubt be a special moment seeing the players run out for the first time with our sponsorship adorning this iconic design."

Mr Bierton said: "We hope to make a lasting impact on the local community and football as a whole via our unique partnership as the Club embarks on an exciting new chapter."

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