When it's time for Burger King to put something new on the menu, your first thought is probably Whopper. After all, the fast food chain has released some eye-catching flavored Whoppers. Whether it's the Shroom n' Swiss Melt Whopper, the spooky Halloween Whopper, or even the infamous Pregnancy Whoppers, BK is not at all afraid to try something new (even if it's weird.)
Some of these menu items, Whopper or otherwise, are a hit, and they become regular or rotating staples. For example, Restaurant Brands International (QSR) fast food chain Burger King has, in fact, brought back a popular Whopper recently. The beloved Angry Whopper returned to BK locations in Canada, bringing along its signature jalapeño slices, angry sauce, and crispy angry onion bits.
While the Whopper is easily Burger King's most recognizable menu item, the restaurant is always experimenting with other new menu items, too. The company has been shaking things up, restructuring its value meals in recent months thanks to inflation. Meanwhile, new and returning menu items, like the recent limited-time return of the Dill Pickle Chicken Nuggets give those regular customers something extra to look forward to as they cruise through the drive-thru to grab their favorite meal.
Burger King is Testing New and Creative Flavors of Fries
If you love Burger King and you live in the Columbus, Ohio area, get ready to stuff your face full of fries. Burger King is testing out new Mozzarella Fries and Churro Fries next Monday, February 13. These new additions are a part of Burger King’s new “Fries, Your Way” promotion.
The promo includes BK's Classic Chicken Fries, a regular menu item that's already become a fan favorite. The first of the two new additions--the Mozzarella Fries--are essentially BK's twist on the regular mozzarella sticks, complete with marinara dipping sauce, no doubt as a potential snack partner for its Italian Chicken Sandwich.
And finally, for the dessert lovers out there, Burger King now serves Churro Fries. These thin strips of pastry dough are fried, then tossed in sweet cinnamon sugar and served warm. No dipping sauce is listed for the items yet, but a vanilla frosting dip does sound like a nice addition.
The new "Fries, Your Way" come in 4, 8, or 12 packs.
Burger King Adds Leadership & Brand Strategy
Last year, Restaurant Brands International hired former Domino’s (DPZ) CEO Patrick Boyle as Executive Chairman of Burger King. The company also recently brought on the former Chief Marketing Officer of PepsiCo (PEP) brand Mountain Dew, who will serve in the same position for Burger King.
Changes have already started taking shape thanks to a $400 million brand overhaul Burger King announced in September 2022. The strategy, nicknamed "Reclaim the Flame," aims to refresh public interest in the brand and hopefully push it back into that #2 fast food restaurant spot. The brand wants to drive more traffic and sales growth in the upcoming year, as RBI CEO Jose Cil laid out in the company's third-quarter earnings call.
"As many of you know, in September, we unveiled a Reclaim the Flame plan designed to engage our Burger King fans and create new ones and accelerate traffic and sales growth and drive franchisee profitability at Burger King U.S.," Cil said.
The CEO made it clear that the efforts are meant to be a collaboration with franchisees.
"It was critical that we work together with our franchisees to create a thoughtful, well-sequenced plan aimed at improving our guest experience at Burger King, a plan that franchisees and their team members will be proud of, stand behind, and be energized to execute against," he said. "It was also important to demonstrate our confidence in the plan, which is why we committed to making a $400 million corporate investment over the next two years."
