Build-A-Bear has launched its biggest ever Pokemon character in the form of a jumbo-sized Snorlax.
The retailer revealed the new soft toy on its Facebook page on Tuesday afternoon and within minutes was swamped with comments from excited customers.
At 60cm high, it's more than 20cm taller than the previous version of the teddy.
The website for the company, which has stores at intu Trafford Centre, the Arndale and The Rock in Bury, says: "Catch the biggest Zzzz's ever when you add Jumbo-Sized Snorlax to your Pokémon lineup!
"Its jumbo 60 cm size makes this extra-large Build-A-Bear Snorlax one of the snuggliest Pokémon around."
Snorlax himself costs £54, including a Build-A-Bear Workshop Exclusive Snorlax Pokémon TCG Card, but fans can buy him a robe and sleeping cap for an extra £22.
Its size means he cannot fit inside standard-sized gift boxes so next day delivery via DPD is the only option.
Shoppers can save 30% on selected Pokemon bundles this Tuesday and Wednesday. It includes bundles on Alolan Vulpix, Piplup, Squirtle, Snubbull, Eevee and Psyduck.