We can always count on TikTok to tell us about the beauty products we should be using, and a budget concealer has flown off the shelves at Wilko after taking the social media platform by storm!
Beauty influencers have been non-stop raving about the “incredible” £2.75 Essence Stay All Day Concealer - with sales tripling in a week after review videos have racked up thousands of views and likes online!
Essence Stay All Day is said to last for 14 hours, boasting transfer-proof and waterproof qualities with an easy to apply and blend thanks to its ‘creamy, soft texture’.
TikTokkers have supported the claim, praising the buildable coverage that “doesn’t get cakey” and “blends like a dream”.
Many reported that the ‘natural matte finish’ product left them with “flawless” under-eyes by concealing skin imperfections and dark spots.
In fact, one TikTokker even championed the bargain £2.75 product as a “dupe” of a branded concealer with a price tag of more than ten times that, at £29!
Others have posted videos, showing them ‘swatching’ the product on their hand and running it under the tap to test its waterproof quality - before rating it positively.
Nichola Lambert, Buyer at wilko, said: “The Essence Stay All Day range is our most popular makeup product yet and has been flying off the shelves at a record rate.
“The product’s incredible success appears to be a direct result of its viral popularity, with hundreds of TikTokkers singing the concealer's praises online.
“Despite initially selling out, the popular concealer has been restocked and is available to buy for makeup lovers to try out themselves.”
And this isn’t the first time a product from Essence has gone viral! Many beauty influencers and makeup artists are obsessed with the False Lash Effect Mascara Princess in Black. Priced at just £3.25, people have hailed the bargain buy as ‘the best mascara’ they’ve ever used!
You’ll find both of these products in your Wilko store and online - but you’ll need to be quick as we don’t expect stock to last long!
Now should you miss getting your hands on the Essence Stay All Day concealer, we’ve found some other alternatives that are under £5 that will hide a multitude of sins!
What do you think of this bargain concealer? Have you heard of Essence before? Or tried the viral mascara? Let us know your thoughts in the comments section below.
